By earning the Google Ads Video Certification, Google recognizes your ability to:
- Understand how YouTube’s value for creators, users and advertisers can drive brand performance
- Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
- Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
- Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience’s attention
- Use YouTube to drive direct response